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Japandi Brand Board

Eighteen complete japandi brand board directions — each with a locked palette (copy the hex codes), a tested font pairing and a mood you can hand straight to a designer.

Board no. 01 · Matcha Cream
japandi direction · specimen brand
#A3B18A
#FAF7EE
#588157
Sturdy slab serifHEADINGS
Minimal monoline sans-serifBODY

Japandi brand board №1: Matcha Cream palette with hex values, a high-contrast editorial serif for headlines, a clean grotesque sans-serif for body text. Saving this one for my own rebrand. Full collection and the copy-paste designer brief are on the site.

Board no. 02 · Charcoal Blush
japandi direction · specimen brand
#33312E
#E9D8D2
#B08A3E
Tall condensed serifHEADINGS
Wide airy sans-serifBODY

Complete starter kit for a Japandi look — Charcoal Blush color story, copy-ready hex codes and a classic old-style serif paired with a light geometric sans-serif. Proof you do not need an agency budget to look established. Full collection and the copy-paste designer brief are on the site.

Board no. 03 · Cream & Ink
japandi direction · specimen brand
#FAF6EF
#1B1611
#B08A3E
Quiet transitional serifHEADINGS
Compact grotesque sans-serifBODY

Full Japandi brand board for a small business: palette in Cream & Ink tones with exact hex codes, plus a refined modern serif with thin strokes paired with a rounded humanist sans-serif. Tap through for the complete board and where to get it made from $30.

Board no. 04 · Blood Orange
japandi direction · specimen brand
#C2410C
#FAF6EF
#1B1611
Flared lapidary serifHEADINGS
Soft rounded sans-serifBODY

A Japandi identity direction built on Blood Orange colors — hex codes included — and a tested duo of an elegant italic serif and a neutral Swiss-style sans-serif. A small brand can absolutely look this considered. Tap through for the complete board and where to get it made from $30.

Board no. 05 · Sage & Stone
japandi direction · specimen brand
#9CAF88
#E8E0D2
#44403C
High-contrast editorial serifHEADINGS
Clean grotesque sans-serifBODY

Japandi brand board №5: Sage & Stone palette with hex values, a sturdy slab serif for headlines, a minimal monoline sans-serif for body text. The fastest way to make your business feel legitimate. Tap through for the complete board and where to get it made from $30.

Board no. 06 · Terracotta Clay
japandi direction · specimen brand
#C8553D
#F3E9DC
#588B8B
Classic old-style serifHEADINGS
Light geometric sans-serifBODY

Complete starter kit for a Japandi look — Terracotta Clay color story, copy-ready hex codes and a tall condensed serif paired with a wide airy sans-serif. Everything here was chosen to feel expensive on a budget. The full set plus a ready-to-send design brief is one click away.

Board no. 07 · Dark Academia
japandi direction · specimen brand
#2B2118
#7D5A36
#D9C5A0
Refined modern serif with thin strokesHEADINGS
Rounded humanist sans-serifBODY

Full Japandi brand board for a small business: palette in Dark Academia tones with exact hex codes, plus a quiet transitional serif paired with a compact grotesque sans-serif. This direction works even if you are not a designer. The full set plus a ready-to-send design brief is one click away.

Board no. 08 · Dusty Rose
japandi direction · specimen brand
#D4A5A5
#FFF8F0
#5C4742
Elegant italic serifHEADINGS
Neutral swiss-style sans-serifBODY

A Japandi identity direction built on Dusty Rose colors — hex codes included — and a tested duo of a flared lapidary serif and a soft rounded sans-serif. One of those looks that never goes out of style. The full set plus a ready-to-send design brief is one click away.

Board no. 09 · Olive Grove
japandi direction · specimen brand
#6B705C
#DDD5C7
#A98467
Sturdy slab serifHEADINGS
Minimal monoline sans-serifBODY

Japandi brand board №9: Olive Grove palette with hex values, a high-contrast editorial serif for headlines, a clean grotesque sans-serif for body text. Customers decide in seconds — visuals like this win them. See the whole collection with hex codes and sourcing notes on the site.

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Board no. 10 · Midnight Gold
japandi direction · specimen brand
#10100E
#C9A227
#F2EFE6
Tall condensed serifHEADINGS
Wide airy sans-serifBODY

Complete starter kit for a Japandi look — Midnight Gold color story, copy-ready hex codes and a classic old-style serif paired with a light geometric sans-serif. Small detail, outsized first impression. See the whole collection with hex codes and sourcing notes on the site.

Palette · no. 11
foggy slate blue with chalk white and deep harbor navy
#7C9CA8
#F4F1EA
#33424B

Coastal Fog — a Japandi brand palette №11 with exact hex codes, ready to copy into your templates and design brief. The kind of upgrade buyers can feel but can't name. See the whole collection with hex codes and sourcing notes on the site.

Palette · no. 12
soft butter yellow with cocoa brown and milk white
#F2D8A7
#6F4E37
#FFFBF2

Brand color palette in Butter & Cocoa tones for a Japandi look; hex values included so every print and post matches. Saving this one for my own rebrand. More like this — plus fair-price notes for hiring it out — on the blog.

Palette · no. 13
dark forest green with dried-grass khaki and walnut brown
#3A4A3F
#C7BFA6
#8C6A4F

Palette №13 for Japandi branding: Forest Floor colors balanced for a light base, dark anchor and one accent. Proof you do not need an agency budget to look established. More like this — plus fair-price notes for hiring it out — on the blog.

Palette · no. 14
muted plum with undyed linen and greige clay
#5C4250
#EFE6DD
#B9A394

Plum Linen — a Japandi brand palette №14 with exact hex codes, ready to copy into your templates and design brief. This is the level of polish customers notice instantly. More like this — plus fair-price notes for hiring it out — on the blog.

Font pairing · no. 15
AaAa
Refined modern serif with thin strokesHEADINGS
Rounded humanist sans-serifBODY

A tested Japandi type duo — a quiet transitional serif plus a compact grotesque sans-serif — with clear hierarchy that reads as professionally designed. A small brand can absolutely look this considered. Open the pin for the entire collection and our honest hiring guide.

Font pairing · no. 16
AaAa
Elegant italic serifHEADINGS
Neutral swiss-style sans-serifBODY

Typography direction for Japandi branding: pair a flared lapidary serif with a soft rounded sans-serif and let one always win the layout. The fastest way to make your business feel legitimate. Open the pin for the entire collection and our honest hiring guide.

Font pairing · no. 17
AaAa
Sturdy slab serifHEADINGS
Minimal monoline sans-serifBODY

Font pairing №17 for a Japandi brand: a high-contrast editorial serif for headlines with a clean grotesque sans-serif for body — both with excellent free versions. Everything here was chosen to feel expensive on a budget. Open the pin for the entire collection and our honest hiring guide.

Font pairing · no. 18
AaAa
Tall condensed serifHEADINGS
Wide airy sans-serifBODY

A tested Japandi type duo — a classic old-style serif plus a light geometric sans-serif — with clear hierarchy that reads as professionally designed. This direction works even if you are not a designer. The rest of the series is waiting on the site, free as always.

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