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Ink & Paper Brand Board

Eighteen complete ink & paper brand board directions — each with a locked palette (copy the hex codes), a tested font pairing and a mood you can hand straight to a designer.

Board no. 01 · Blood Orange
ink & paper direction · specimen brand
#C2410C
#FAF6EF
#1B1611
Refined modern serif with thin strokesHEADINGS
Rounded humanist sans-serifBODY

An Ink & Paper identity direction built on Blood Orange colors — hex codes included — and a tested duo of a high-contrast editorial serif and a clean grotesque sans-serif. This direction works even if you are not a designer. The rest of the series is waiting on the site, free as always.

Board no. 02 · Sage & Stone
ink & paper direction · specimen brand
#9CAF88
#E8E0D2
#44403C
Elegant italic serifHEADINGS
Neutral swiss-style sans-serifBODY

Ink & Paper brand board №2: Sage & Stone palette with hex values, a classic old-style serif for headlines, a light geometric sans-serif for body text. One of those looks that never goes out of style. The rest of the series is waiting on the site, free as always.

Board no. 03 · Terracotta Clay
ink & paper direction · specimen brand
#C8553D
#F3E9DC
#588B8B
Sturdy slab serifHEADINGS
Minimal monoline sans-serifBODY

Complete starter kit for a Ink & Paper look — Terracotta Clay color story, copy-ready hex codes and a refined modern serif with thin strokes paired with a rounded humanist sans-serif. Full collection and the copy-paste designer brief are on the site.

Board no. 04 · Dark Academia
ink & paper direction · specimen brand
#2B2118
#7D5A36
#D9C5A0
Tall condensed serifHEADINGS
Wide airy sans-serifBODY

Full Ink & Paper brand board for a small business: palette in Dark Academia tones with exact hex codes, plus an elegant italic serif paired with a neutral Swiss-style sans-serif. Small detail, outsized first impression. Full collection and the copy-paste designer brief are on the site.

Board no. 05 · Dusty Rose
ink & paper direction · specimen brand
#D4A5A5
#FFF8F0
#5C4742
Quiet transitional serifHEADINGS
Compact grotesque sans-serifBODY

An Ink & Paper identity direction built on Dusty Rose colors — hex codes included — and a tested duo of a sturdy slab serif and a minimal monoline sans-serif. The kind of upgrade buyers can feel but can't name. Full collection and the copy-paste designer brief are on the site.

Board no. 06 · Olive Grove
ink & paper direction · specimen brand
#6B705C
#DDD5C7
#A98467
Flared lapidary serifHEADINGS
Soft rounded sans-serifBODY

Ink & Paper brand board №6: Olive Grove palette with hex values, a tall condensed serif for headlines, a wide airy sans-serif for body text. Saving this one for my own rebrand. Tap through for the complete board and where to get it made from $30.

Board no. 07 · Midnight Gold
ink & paper direction · specimen brand
#10100E
#C9A227
#F2EFE6
High-contrast editorial serifHEADINGS
Clean grotesque sans-serifBODY

Complete starter kit for a Ink & Paper look — Midnight Gold color story, copy-ready hex codes and a quiet transitional serif paired with a compact grotesque sans-serif. Proof you do not need an agency budget to look established. Tap through for the complete board and where to get it made from $30.

Board no. 08 · Coastal Fog
ink & paper direction · specimen brand
#7C9CA8
#F4F1EA
#33424B
Classic old-style serifHEADINGS
Light geometric sans-serifBODY

Full Ink & Paper brand board for a small business: palette in Coastal Fog tones with exact hex codes, plus a flared lapidary serif paired with a soft rounded sans-serif. This is the level of polish customers notice instantly. Tap through for the complete board and where to get it made from $30.

Board no. 09 · Butter & Cocoa
ink & paper direction · specimen brand
#F2D8A7
#6F4E37
#FFFBF2
Refined modern serif with thin strokesHEADINGS
Rounded humanist sans-serifBODY

An Ink & Paper identity direction built on Butter & Cocoa colors — hex codes included — and a tested duo of a high-contrast editorial serif and a clean grotesque sans-serif. A small brand can absolutely look this considered. The full set plus a ready-to-send design brief is one click away.

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Board no. 10 · Forest Floor
ink & paper direction · specimen brand
#3A4A3F
#C7BFA6
#8C6A4F
Elegant italic serifHEADINGS
Neutral swiss-style sans-serifBODY

Ink & Paper brand board №10: Forest Floor palette with hex values, a classic old-style serif for headlines, a light geometric sans-serif for body text. The fastest way to make your business feel legitimate. The full set plus a ready-to-send design brief is one click away.

Palette · no. 11
muted plum with undyed linen and greige clay
#5C4250
#EFE6DD
#B9A394

Plum Linen — a Ink & Paper brand palette №11 with exact hex codes, ready to copy into your templates and design brief. Everything here was chosen to feel expensive on a budget. The full set plus a ready-to-send design brief is one click away.

Palette · no. 12
single bold fuchsia accent on warm off-white with soft black
#A21CAF
#F8F5EF
#1C1917

Brand color palette in Fuchsia Pop tones for a Ink & Paper look; hex values included so every print and post matches. This direction works even if you are not a designer. See the whole collection with hex codes and sourcing notes on the site.

Palette · no. 13
honey amber with oat milk cream and dark walnut
#D9A441
#F7F2E7
#4A3F35

Palette №13 for Ink & Paper branding: Honey Oat colors balanced for a light base, dark anchor and one accent. One of those looks that never goes out of style. See the whole collection with hex codes and sourcing notes on the site.

Palette · no. 14
baked clay orange with raw cotton and faded denim blue
#B26E4B
#F1EDE3
#3D5467

Clay & Denim — a Ink & Paper brand palette №14 with exact hex codes, ready to copy into your templates and design brief. Customers decide in seconds — visuals like this win them. See the whole collection with hex codes and sourcing notes on the site.

Font pairing · no. 15
AaAa
High-contrast editorial serifHEADINGS
Clean grotesque sans-serifBODY

A tested Ink & Paper type duo — a quiet transitional serif plus a compact grotesque sans-serif — with clear hierarchy that reads as professionally designed. Small detail, outsized first impression. More like this — plus fair-price notes for hiring it out — on the blog.

Font pairing · no. 16
AaAa
Classic old-style serifHEADINGS
Light geometric sans-serifBODY

Typography direction for Ink & Paper branding: pair a flared lapidary serif with a soft rounded sans-serif and let one always win the layout. The kind of upgrade buyers can feel but can't name. More like this — plus fair-price notes for hiring it out — on the blog.

Font pairing · no. 17
AaAa
Refined modern serif with thin strokesHEADINGS
Rounded humanist sans-serifBODY

Font pairing №17 for a Ink & Paper brand: a high-contrast editorial serif for headlines with a clean grotesque sans-serif for body — both with excellent free versions. Saving this one for my own rebrand. More like this — plus fair-price notes for hiring it out — on the blog.

Font pairing · no. 18
AaAa
Elegant italic serifHEADINGS
Neutral swiss-style sans-serifBODY

A tested Ink & Paper type duo — a classic old-style serif plus a light geometric sans-serif — with clear hierarchy that reads as professionally designed. Proof you do not need an agency budget to look established. Open the pin for the entire collection and our honest hiring guide.

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