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Coastal Brand Board

Eighteen complete coastal brand board directions — each with a locked palette (copy the hex codes), a tested font pairing and a mood you can hand straight to a designer.

Board no. 01 · Olive Grove
coastal direction · specimen brand
#6B705C
#DDD5C7
#A98467
Sturdy slab serifHEADINGS
Minimal monoline sans-serifBODY

Coastal brand board №1: Olive Grove palette with hex values, a high-contrast editorial serif for headlines, a clean grotesque sans-serif for body text. The kind of upgrade buyers can feel but can't name. Tap through for the complete board and where to get it made from $30.

Board no. 02 · Midnight Gold
coastal direction · specimen brand
#10100E
#C9A227
#F2EFE6
Tall condensed serifHEADINGS
Wide airy sans-serifBODY

Complete starter kit for a Coastal look — Midnight Gold color story, copy-ready hex codes and a classic old-style serif paired with a light geometric sans-serif. Saving this one for my own rebrand. Tap through for the complete board and where to get it made from $30.

Board no. 03 · Coastal Fog
coastal direction · specimen brand
#7C9CA8
#F4F1EA
#33424B
Quiet transitional serifHEADINGS
Compact grotesque sans-serifBODY

Full Coastal brand board for a small business: palette in Coastal Fog tones with exact hex codes, plus a refined modern serif with thin strokes paired with a rounded humanist sans-serif. The full set plus a ready-to-send design brief is one click away.

Board no. 04 · Butter & Cocoa
coastal direction · specimen brand
#F2D8A7
#6F4E37
#FFFBF2
Flared lapidary serifHEADINGS
Soft rounded sans-serifBODY

A Coastal identity direction built on Butter & Cocoa colors — hex codes included — and a tested duo of an elegant italic serif and a neutral Swiss-style sans-serif. This is the level of polish customers notice instantly. The full set plus a ready-to-send design brief is one click away.

Board no. 05 · Forest Floor
coastal direction · specimen brand
#3A4A3F
#C7BFA6
#8C6A4F
High-contrast editorial serifHEADINGS
Clean grotesque sans-serifBODY

Coastal brand board №5: Forest Floor palette with hex values, a sturdy slab serif for headlines, a minimal monoline sans-serif for body text. A small brand can absolutely look this considered. The full set plus a ready-to-send design brief is one click away.

Board no. 06 · Plum Linen
coastal direction · specimen brand
#5C4250
#EFE6DD
#B9A394
Classic old-style serifHEADINGS
Light geometric sans-serifBODY

Complete starter kit for a Coastal look — Plum Linen color story, copy-ready hex codes and a tall condensed serif paired with a wide airy sans-serif. The fastest way to make your business feel legitimate. See the whole collection with hex codes and sourcing notes on the site.

Board no. 07 · Fuchsia Pop
coastal direction · specimen brand
#A21CAF
#F8F5EF
#1C1917
Refined modern serif with thin strokesHEADINGS
Rounded humanist sans-serifBODY

Full Coastal brand board for a small business: palette in Fuchsia Pop tones with exact hex codes, plus a quiet transitional serif paired with a compact grotesque sans-serif. See the whole collection with hex codes and sourcing notes on the site.

Board no. 08 · Honey Oat
coastal direction · specimen brand
#D9A441
#F7F2E7
#4A3F35
Elegant italic serifHEADINGS
Neutral swiss-style sans-serifBODY

A Coastal identity direction built on Honey Oat colors — hex codes included — and a tested duo of a flared lapidary serif and a soft rounded sans-serif. This direction works even if you are not a designer. See the whole collection with hex codes and sourcing notes on the site.

Board no. 09 · Clay & Denim
coastal direction · specimen brand
#B26E4B
#F1EDE3
#3D5467
Sturdy slab serifHEADINGS
Minimal monoline sans-serifBODY

Coastal brand board №9: Clay & Denim palette with hex values, a high-contrast editorial serif for headlines, a clean grotesque sans-serif for body text. One of those looks that never goes out of style. More like this — plus fair-price notes for hiring it out — on the blog.

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Board no. 10 · Eucalyptus
coastal direction · specimen brand
#7E9C8C
#F5F2EA
#2E3D33
Tall condensed serifHEADINGS
Wide airy sans-serifBODY

Complete starter kit for a Coastal look — Eucalyptus color story, copy-ready hex codes and a classic old-style serif paired with a light geometric sans-serif. Customers decide in seconds — visuals like this win them. More like this — plus fair-price notes for hiring it out — on the blog.

Palette · no. 11
dark cherry red with vanilla cream and amber highlights
#7C2D32
#F6EFE6
#D9A441

Brand color palette in Cherry Cola tones for a Coastal look; hex values included so every print and post matches. Small detail, outsized first impression. More like this — plus fair-price notes for hiring it out — on the blog.

Palette · no. 12
dusty lavender grey with warm greige and deep violet charcoal
#9D93A8
#F2EEE8
#403A45

Palette №12 for Coastal branding: Lavender Greige colors balanced for a light base, dark anchor and one accent. The kind of upgrade buyers can feel but can't name. Open the pin for the entire collection and our honest hiring guide.

Palette · no. 13
pale sea-glass green with salt white and storm teal
#A9C5BE
#FBF8F1
#41555B

Sea Salt — a Coastal brand palette №13 with exact hex codes, ready to copy into your templates and design brief. Saving this one for my own rebrand. Open the pin for the entire collection and our honest hiring guide.

Palette · no. 14
tobacco brown with parchment cream and near-black umber
#8A5A2B
#EFE3CE
#26201A

Brand color palette in Tobacco Leaf tones for a Coastal look; hex values included so every print and post matches. Proof you do not need an agency budget to look established. Open the pin for the entire collection and our honest hiring guide.

Font pairing · no. 15
AaAa
Refined modern serif with thin strokesHEADINGS
Rounded humanist sans-serifBODY

Typography direction for Coastal branding: pair a quiet transitional serif with a compact grotesque sans-serif and let one always win the layout. This is the level of polish customers notice instantly. The rest of the series is waiting on the site, free as always.

Font pairing · no. 16
AaAa
Elegant italic serifHEADINGS
Neutral swiss-style sans-serifBODY

Font pairing №16 for a Coastal brand: a flared lapidary serif for headlines with a soft rounded sans-serif for body — both with excellent free versions. A small brand can absolutely look this considered. The rest of the series is waiting on the site, free as always.

Font pairing · no. 17
AaAa
Sturdy slab serifHEADINGS
Minimal monoline sans-serifBODY

A tested Coastal type duo — a high-contrast editorial serif plus a clean grotesque sans-serif — with clear hierarchy that reads as professionally designed. The fastest way to make your business feel legitimate. The rest of the series is waiting on the site, free as always.

Font pairing · no. 18
AaAa
Tall condensed serifHEADINGS
Wide airy sans-serifBODY

Typography direction for Coastal branding: pair a classic old-style serif with a light geometric sans-serif and let one always win the layout. Everything here was chosen to feel expensive on a budget. Full collection and the copy-paste designer brief are on the site.

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