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Botanical Brand Board

Eighteen complete botanical brand board directions — each with a locked palette (copy the hex codes), a tested font pairing and a mood you can hand straight to a designer.

Board no. 01 · Plum Linen
botanical direction · specimen brand
#5C4250
#EFE6DD
#B9A394
Quiet transitional serifHEADINGS
Compact grotesque sans-serifBODY

Complete starter kit for a Botanical look — Plum Linen color story, copy-ready hex codes and a high-contrast editorial serif paired with a clean grotesque sans-serif. This direction works even if you are not a designer. Full collection and the copy-paste designer brief are on the site.

Board no. 02 · Fuchsia Pop
botanical direction · specimen brand
#A21CAF
#F8F5EF
#1C1917
Flared lapidary serifHEADINGS
Soft rounded sans-serifBODY

Full Botanical brand board for a small business: palette in Fuchsia Pop tones with exact hex codes, plus a classic old-style serif paired with a light geometric sans-serif. One of those looks that never goes out of style. Full collection and the copy-paste designer brief are on the site.

Board no. 03 · Honey Oat
botanical direction · specimen brand
#D9A441
#F7F2E7
#4A3F35
High-contrast editorial serifHEADINGS
Clean grotesque sans-serifBODY

A Botanical identity direction built on Honey Oat colors — hex codes included — and a tested duo of a refined modern serif with thin strokes and a rounded humanist sans-serif. Tap through for the complete board and where to get it made from $30.

Board no. 04 · Clay & Denim
botanical direction · specimen brand
#B26E4B
#F1EDE3
#3D5467
Classic old-style serifHEADINGS
Light geometric sans-serifBODY

Botanical brand board №4: Clay & Denim palette with hex values, an elegant italic serif for headlines, a neutral Swiss-style sans-serif for body text. Small detail, outsized first impression. Tap through for the complete board and where to get it made from $30.

Board no. 05 · Eucalyptus
botanical direction · specimen brand
#7E9C8C
#F5F2EA
#2E3D33
Refined modern serif with thin strokesHEADINGS
Rounded humanist sans-serifBODY

Complete starter kit for a Botanical look — Eucalyptus color story, copy-ready hex codes and a sturdy slab serif paired with a minimal monoline sans-serif. The kind of upgrade buyers can feel but can't name. Tap through for the complete board and where to get it made from $30.

Board no. 06 · Cherry Cola
botanical direction · specimen brand
#7C2D32
#F6EFE6
#D9A441
Elegant italic serifHEADINGS
Neutral swiss-style sans-serifBODY

Full Botanical brand board for a small business: palette in Cherry Cola tones with exact hex codes, plus a tall condensed serif paired with a wide airy sans-serif. Saving this one for my own rebrand. The full set plus a ready-to-send design brief is one click away.

Board no. 07 · Lavender Greige
botanical direction · specimen brand
#9D93A8
#F2EEE8
#403A45
Sturdy slab serifHEADINGS
Minimal monoline sans-serifBODY

A Botanical identity direction built on Lavender Greige colors — hex codes included — and a tested duo of a quiet transitional serif and a compact grotesque sans-serif. Proof you do not need an agency budget to look established. The full set plus a ready-to-send design brief is one click away.

Board no. 08 · Sea Salt
botanical direction · specimen brand
#A9C5BE
#FBF8F1
#41555B
Tall condensed serifHEADINGS
Wide airy sans-serifBODY

Botanical brand board №8: Sea Salt palette with hex values, a flared lapidary serif for headlines, a soft rounded sans-serif for body text. This is the level of polish customers notice instantly. The full set plus a ready-to-send design brief is one click away.

Board no. 09 · Tobacco Leaf
botanical direction · specimen brand
#8A5A2B
#EFE3CE
#26201A
Quiet transitional serifHEADINGS
Compact grotesque sans-serifBODY

Complete starter kit for a Botanical look — Tobacco Leaf color story, copy-ready hex codes and a high-contrast editorial serif paired with a clean grotesque sans-serif. A small brand can absolutely look this considered. See the whole collection with hex codes and sourcing notes on the site.

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Board no. 10 · Petal & Brass
botanical direction · specimen brand
#E8C5BB
#FCF8F3
#8A6F3C
Flared lapidary serifHEADINGS
Soft rounded sans-serifBODY

Full Botanical brand board for a small business: palette in Petal & Brass tones with exact hex codes, plus a classic old-style serif paired with a light geometric sans-serif. See the whole collection with hex codes and sourcing notes on the site.

Palette · no. 11
deep indigo navy with warm ecru and copper accent
#2E3257
#EDEAE2
#C77B4F

Palette №11 for Botanical branding: Indigo Night colors balanced for a light base, dark anchor and one accent. Everything here was chosen to feel expensive on a budget. See the whole collection with hex codes and sourcing notes on the site.

Palette · no. 12
soft matcha green with rice cream and deep moss
#A3B18A
#FAF7EE
#588157

Matcha Cream — a Botanical brand palette №12 with exact hex codes, ready to copy into your templates and design brief. This direction works even if you are not a designer. More like this — plus fair-price notes for hiring it out — on the blog.

Palette · no. 13
warm charcoal with pale blush plaster and antique gold
#33312E
#E9D8D2
#B08A3E

Brand color palette in Charcoal Blush tones for a Botanical look; hex values included so every print and post matches. One of those looks that never goes out of style. More like this — plus fair-price notes for hiring it out — on the blog.

Palette · no. 14
warm cream background with near-black ink and muted antique gold
#FAF6EF
#1B1611
#B08A3E

Palette №14 for Botanical branding: Cream & Ink colors balanced for a light base, dark anchor and one accent. Customers decide in seconds — visuals like this win them. More like this — plus fair-price notes for hiring it out — on the blog.

Font pairing · no. 15
AaAa
Sturdy slab serifHEADINGS
Minimal monoline sans-serifBODY

Font pairing №15 for a Botanical brand: a quiet transitional serif for headlines with a compact grotesque sans-serif for body — both with excellent free versions. Small detail, outsized first impression. Open the pin for the entire collection and our honest hiring guide.

Font pairing · no. 16
AaAa
Tall condensed serifHEADINGS
Wide airy sans-serifBODY

A tested Botanical type duo — a flared lapidary serif plus a soft rounded sans-serif — with clear hierarchy that reads as professionally designed. The kind of upgrade buyers can feel but can't name. Open the pin for the entire collection and our honest hiring guide.

Font pairing · no. 17
AaAa
Quiet transitional serifHEADINGS
Compact grotesque sans-serifBODY

Typography direction for Botanical branding: pair a high-contrast editorial serif with a clean grotesque sans-serif and let one always win the layout. Saving this one for my own rebrand. Open the pin for the entire collection and our honest hiring guide.

Font pairing · no. 18
AaAa
Flared lapidary serifHEADINGS
Soft rounded sans-serifBODY

Font pairing №18 for a Botanical brand: a classic old-style serif for headlines with a light geometric sans-serif for body — both with excellent free versions. Proof you do not need an agency budget to look established. The rest of the series is waiting on the site, free as always.

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